Tyler Johnson (she/her)
Digital Marketing
Address: 1018 Montlieu Ave High Point, Nc 27262
Phone: 704-941-7970
Email: Tmjohnson061994@gmail.com
My Role
I specialize in strategic planning by developing and executing customized digital marketing strategies tailored to clients' specific business goals. My expertise extends to brand management, where I focus on elevating brand identity through impactful campaigns and strategic positioning. A key aspect of my role involves crafting engaging content across various channels, ensuring a consistent and compelling brand message. Additionally, I plan and execute targeted digital campaigns, optimizing SEO/SEM, social media, and email efforts for maximum impact. Proficient in analytics tools like Google Analytics, I leverage data-driven insights to refine strategies and enhance overall performance.
Central to my approach is client collaboration, where I actively foster relationships by understanding and addressing the unique needs and goals of each client. I am adept at budget optimization, ensuring that digital marketing budgets are maximized for optimal return on investment (ROI). As the digital landscape evolves, I consistently review and adapt strategies based on changing business goals and industry trends. Establishing clear reporting structures, I provide transparent insights into campaign performance. Moreover, I integrate cutting-edge tools and technologies to enhance campaign management and analysis, ensuring a forward-thinking and innovative approach in achieving digital marketing success.
First Month
Onboarding and Immersion:
Familiarize yourself with the company's culture, values, and internal processes.
Attend onboarding sessions to understand existing workflows and team dynamics.
Client Discovery:
Initiate client meetings to gain a deep understanding of their business, goals, and expectations.
Conduct thorough research on clients' industries, competitors, and target audiences.
Campaign Audit:
Review existing digital marketing campaigns to assess their performance, strengths, and areas for improvement.
Identify quick wins and opportunities for immediate optimization.
Second Month
Strategy Refinement:
Collaborate with the team to refine and enhance existing digital marketing strategies.
Develop a comprehensive plan for optimizing ongoing and upcoming campaigns.
Client Strategy Presentation:
Present refined strategies to clients, ensuring alignment with their business objectives.
Gather feedback and insights from clients to further tailor strategies.
Tool Integration and Training:
Implement any new tools or technologies identified for enhanced campaign management.
Conduct training sessions for the team on the use of new tools.
Third to Sixth Months:
Campaign Implementation:
Execute the refined digital marketing strategies across various channels.
Monitor and adjust campaigns in real-time to optimize performance.
Performance Analysis:
Conduct in-depth performance analysis of campaigns, providing regular updates to clients.
Identify trends, patterns, and areas for further improvement.
Client Relationship Building:
Continue building strong relationships with clients through regular communication and check-ins.
Seek opportunities for upselling or expanding services based on client needs.
Team Collaboration and Innovation:
Foster collaboration within the team, encouraging the exchange of ideas and best practices.
Explore innovative approaches and technologies to stay ahead of industry trends.
Reporting Structure Enhancement:
Enhance reporting structures to provide clients with even more transparent and insightful performance reports.
Seek feedback from clients on reporting preferences.